MICHELLE E. KRUGER, PH.D., CFP®
Private Practice, Augusta Georgia, and Clinical Instructor of Financial Planning, University of Georgia
Michelle E. Kruger, Ph.D., CFP®, is a distinguished financial planner, researcher, educator, and author with deep expertise in comprehensive financial planning, behavioral finance, and evidence-based practice. She currently serves as Director of Financial Planning at Focus Partners Wealth in Atlanta, Georgia, where she leads a centralized planning group and develops customized, holistic financial plans for high-net-worth and affluent households using professional planning tools, including eMoney™. In this role, she also mentors and oversees other financial planners as part of the firm’s strategic planning initiatives. Dr. Kruger holds a Ph.D. in Financial Planning, Housing, and Consumer Economics (2019) from the University of Georgia (UGA) and graduated magna cum laude with a B.B.A. in Finance from UGA’s Terry College of Business. Her doctoral dissertation focused on financial satisfaction and the joint financial management of couples, reflecting her longstanding interest in the interpersonal and behavioral dimensions of financial decision-making. Before joining Focus Partners Wealth, Dr. Kruger served as a Senior Financial Planner at Elwood & Goetz Wealth Advisory Group, a well-established fee-only comprehensive financial planning firm in Athens, Georgia, where she developed evidence-based financial plans and investment strategies for families and individuals. She also previously worked as a financial planning analyst for the same firm earlier in her career. In academia, Dr. Kruger has held roles as Assistant Professor of Finance at Loras College and as a clinical instructor at the University of Georgia, teaching undergraduate and graduate courses in financial planning, including advanced financial planning seminars, computer applications in planning, practice management, and related finance subjects. Dr. Kruger is also actively engaged in research. Her work has appeared in respected peer-reviewed journals, including the Journal of Financial Planning, the Journal of Financial Therapy, the Financial Services Review, and Financial Planning Review. Her research explores topics such as risk tolerance assessment, financial satisfaction, and shared financial responsibilities among couples, household wealth-building behaviors, and financial planning interventions grounded in behavioral insights. Beyond traditional research, Dr. Kruger served as a financial counselor at the Love and Money Center (formerly the Aspire Clinic), an interdisciplinary teaching and research institution where financial planning services are integrated with marriage and family therapy theories to support clients’ financial and relational well-being. In addition to her academic and professional roles, Dr. Kruger is an accomplished author. She has coauthored multiple influential books in the field of financial planning, including The Fundamentals of Writing a Financial Plan, The First 50 Years of CFP® Certification: The Standard for Financial Planning, The Psychology of Financial Planning: Practitioner Resource Guide, and Financial Planning Counseling Skills. Through these works, she contributes to the development of financial planning education and the profession’s knowledge base. Dr. Kruger’s combination of academic rigor, practical planning experience, research leadership, and commitment to client-centered practice positions her as a leading voice in the financial planning profession, particularly at the intersection of behavioral science and financial planning practice.