The Wedge for Financial Advisors: How to Stop Selling and Start Winning is based on the idea that in order to be a top Financial Advisor, to increase your personal income, and to grow fast, you must understand that your best prospects are someone else's clients. With this in mind, The Wedge shows financial advisors how to:
• Create the Wedge Sales Culture
• Establish a proactive services sales culture
• Create "wedges" for differentiation between you and the competition
Beginning with the single truth most clients do not want to be sold—they want to buy—The Wedge for Financial Advisors offers powerful, proven techniques to distinguish yourself from the incumbent advisor and help you increase your sales and win new business.
Jan 16, 2008